I read a bunch of online comparisons earlier this summer before buying this 40-quart ORCA. Before my purchase, I was between the ORCA and the YETI, but was suffering from 'sticker shock' over the price of the YETI. It was a bit of a relief to my wallet to see that, in full-on comparisons of quality and functionality, the ORCA came out equal to or even ahead of the YETI in most cases.Price is obviously a big part of the ORCA's appeal. While hardly inexpensive itself, it's still a better value for the money than the YETI (which appears to tack on an extra $100 to the price just for their big-name brand appeal).One other thing I liked better about the ORCA is that the sizing is more accurate. Even YETI retailers I spoke with admitted that the sizing is off on the YETI coolers -- as in, the inner dimensions of their various size of coolers aren't equivalent to the size that they're labeled as. As an example, the inner compartment of this 40-quart ORCA cooler is similar in size to the inner compartment size of YETI's 50-quart cooler.Other than the cost and sizing, the ORCA and YETI coolers are very similar, with:- thick-walled insulation covered in a seamless plastic coating (made to last a lifetime)- tough interlocking hinge- thick rubber lid gasket- non-slip feet- easy-pour drainage spout- heavy-duty rubber latches (ORCA's is in the shape of a whale's tale)Some differences between the two brands:- ORCA's coolers have a handy mesh cargo bag attached to the outside back (YETIs do not)- ORCA's handles are made of durable nylon with a rubber handle (whereas YETIs are rope with a rubber handle)You can also buy ORCA Baskets separately that inset on the top cooler edge for holding things up out of the ice.